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Competitive Advantage Case Study
Case Title:
eBay's Technology Management
Publication Year : 2004
Authors: Siva Rama Krishna .P, T Phani Madhav
Industry: Internet and e-commerce
Region:USA
Case Code: CCA0009
Teaching Note: Not Available
Structured Assignment: Not Available
OR
Abstract:
eBay is the most successful on-line person-to-person trading community on the Internet. Within four years, eBay's site was able to attract millions of people from around the world through its auction-style and fixed-price formats. But as the number of users grew, eBay was plagued with problems pertaining to IT (information technology) architecture. It was believed that eBay's IT department failed to keep up with the speed of eBay’s growth.
Pedagogical Objectives:
- To discuss the technology glitches that eBay faced and how it completely overhauled its technology architecture to reduce site outages and improve its site availability
- To discuss the importance of technology in a fast-growing Internet business
Keywords : eBay; On-line trading; Pierre Omidyar; Meg Whitman; Technology architecture and infrastructure; Innovation Management Case Study; Outages; Maynard Webb; eBay's front-end and back-end applications; V3 technology; Technology glitches; The trust factor; Scaleable user interface
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